Small Delights In Life: UX in the Public Sector

Why This UX is Utterly Brilliant

Last week, I shot out of bed more excited than I probably should have been about the latest lift to the updated email design.  Let’s break down why the USPS Daily Digest was already a UX dream come true:

 Simplicity and Clarity: The daily email has a straightforward user-centric design. No frills, no fuss—just pure, unadulterated mail preview goodness.
Accessibility: Email, website, mobile app–you choose how you access it. It’s like they know you check your phone first thing in the morning—creepy, but very convenient!
Reliability: Trust is everything. Every morning, like clockwork, there it is!  Daily Digest is one of the most reliable aspects of my morning routine.
Enhanced Security: Expecting a love letter and got a bill instead? The Daily Digest has your back, alerting you to what’s coming so you can emotionally prepare.

UX in the Public Sector

I know this is starting to seem like a love letter to USPS. But, the Daily Digest isn’t just a win for mail nerds—it’s a beacon of hope for UX in the public sector.

Across the board, I’m seeing upgrades to the UX in the public sector in terms of…

Setting New Expectations: The bar is being raised for what citizens can expect from public services. It shows that government agencies can provide user-friendly, reliable, and even enjoyable services.
Paving the Way for Innovation:  The precedent has already been set for the public sector to embrace technology and user-centered design. It encourages innovation and modernization across the board.

Building Trust in Government:  Consistent, reliable, and secure services like the USPS Daily Digest help rebuild trust in public institutions. When users have positive experiences, it changes their perception of government services as a whole.
Inspiring Other Agencies:  The success of the USPS Daily Digest serves as a case study for other public sector agencies. It’s proof that investing in UX pays off, leading to higher user satisfaction and better overall service delivery.

The USPS Daily Digest is the superhero we didn’t know we needed, making public sector services not just bearable, but enjoyable. By embracing simplicity, accessibility, reliability, and security, the public sector can create a service that’s not just useful but downright delightful. It’s proof that with a little ingenuity, even mundane tasks can bring a smile to our faces.

What’s USPS Daily Digest? Imagine waking up each morning to an email that previews your incoming mail and packages, complete with grayscale images. Welcome to the Future. The USPS Daily Digest is part of the Informed Delivery service, and it saves your daily trek to your mailbox only to find, well, nothing. It’s like having a sneak peek at your presents before Christmas!